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Perspectives on big data from marketing scholarsPerspectives on big data from marketing scholars
- Alternative Title
- Perspectives on big data from marketing scholars
- Authors
- Janghyuk Lee
- Keywords
- Big data; Marketing
- Issue Date
- 4-12월-2012
- Publisher
- Marketing Science Institute
- Citation
- MSI Big data conference, pp.1
- Conference Name
- MSI Big data conference
- Place
- US
Boston
- Conference Date
- 2012-12-04
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