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Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim, Jaehwan | - |
| dc.date.accessioned | 2021-08-29T20:26:15Z | - |
| dc.date.available | 2021-08-29T20:26:15Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2012-06-09 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/45817 | - |
| dc.publisher | INFORMS | - |
| dc.title | Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions | - |
| dc.title.alternative | Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Kim, Jaehwan | - |
| dc.identifier.bibliographicCitation | INFORMS Marketing Science Conference 2012 | - |
| dc.relation.isPartOf | INFORMS Marketing Science Conference 2012 | - |
| dc.relation.isPartOf | proceeding | - |
| dc.citation.title | INFORMS Marketing Science Conference 2012 | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferencePlace | Westin Copley Place, Boston, Massachusetts | - |
| dc.citation.conferenceDate | 2012-06-07 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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