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Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude FunctionsDesire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
- Alternative Title
- Desire for Uniqueness vs Conformity in Conspicuous Demand: Modeling the Effect of Consumer Attitude Functions
- Authors
- Kim, Jaehwan
- Issue Date
- 9-6월-2012
- Publisher
- INFORMS
- Citation
- INFORMS Marketing Science Conference 2012
- Conference Name
- INFORMS Marketing Science Conference 2012
- Place
- US
Westin Copley Place, Boston, Massachusetts
- Conference Date
- 2012-06-07
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