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The interplay of emotion and regulatory focus on consumer evaluation of charity advertisingThe interplay of emotion and regulatory focus on consumer evaluation of charity advertising
- Alternative Title
- The interplay of emotion and regulatory focus on consumer evaluation of charity advertising
- Authors
- Yongjun Sung
- Issue Date
- 14-1월-2011
- Publisher
- 한국광고학회
- Citation
- 광고학술세미나
- Conference Name
- 광고학술세미나
- Place
- KO
부산
- Conference Date
- 2014-11-14
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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