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Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.date.accessioned | 2021-08-30T00:24:04Z | - |
| dc.date.available | 2021-08-30T00:24:04Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2009-11-06 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/48168 | - |
| dc.publisher | Society for Marketing Advances | - |
| dc.title | Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.bibliographicCitation | 2009 Society for Marketing Advances Annual Conference | - |
| dc.relation.isPartOf | 2009 Society for Marketing Advances Annual Conference | - |
| dc.citation.title | 2009 Society for Marketing Advances Annual Conference | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferenceDate | 2009-11-04 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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