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The effect of service innovation on perceived luxuriousness in advertisement
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.date.accessioned | 2021-08-27T10:33:07Z | - |
| dc.date.available | 2021-08-27T10:33:07Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2020-11-07 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/4887 | - |
| dc.publisher | American Marketing Association 외 | - |
| dc.title | The effect of service innovation on perceived luxuriousness in advertisement | - |
| dc.title.alternative | The effect of service innovation on perceived luxuriousness in advertisement | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.bibliographicCitation | 2020 Global Marketing Conference at Seoul | - |
| dc.relation.isPartOf | 2020 Global Marketing Conference at Seoul | - |
| dc.relation.isPartOf | 2020 GMC Proceeding | - |
| dc.citation.title | 2020 Global Marketing Conference at Seoul | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2020-11-05 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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