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Brand Gender Personality Fit and Consumer Evaluation of CSR Activities: The Effect of Gender Similarity as Social Distance
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoo Shi Jin | - |
| dc.date.accessioned | 2021-08-30T01:51:12Z | - |
| dc.date.available | 2021-08-30T01:51:12Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2009-08-19 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/49226 | - |
| dc.publisher | 한국마케팅학회 | - |
| dc.title | Brand Gender Personality Fit and Consumer Evaluation of CSR Activities: The Effect of Gender Similarity as Social Distance | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yoo Shi Jin | - |
| dc.identifier.bibliographicCitation | 한국마케팅학회 하계학술대회 | - |
| dc.relation.isPartOf | 한국마케팅학회 하계학술대회 | - |
| dc.citation.title | 한국마케팅학회 하계학술대회 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2009-09-18 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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