기아자동차 SOUL의 혁신적인 제품전략-소비자의 soul을 움직이다

LEE, Doo-Hee

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기아자동차 SOUL의 혁신적인 제품전략-소비자의 soul을 움직이다

Authors: LEE, Doo-Hee

Issue Date: 19-8월-2009

Publisher: 한국경영학회

Citation: 2009 경영관련학회 통합학술대회

URI: https://scholar.korea.ac.kr/handle/2021.sw.korea/49238

Conference Name: 2009 경영관련학회 통합학술대회

Place: KO

Conference Date: 2009-08-17

Files in This Item: There are no files associated with this item.

Appears in Collections: Korea University Business School > Department of Business Administration > 2. Conference Papers

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