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소비자 자국중심주의와 적개심이 구매의도에 미치는 영향: 중국 '80후' 소비자들을 중심으로
- Authors
- Lee Jang Rho
- Issue Date
- 18-8월-2009
- Publisher
- 한국경영학회/한국국제경영학회
- Citation
- 경영관련 통합학술대회, pp.137 - 160
- Conference Name
- 경영관련 통합학술대회
- Place
- KO
용평
- Conference Date
- 2009-08-17
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