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Neural Correlates of Brand Trust

Authors
Sung, Young Shin
Keywords
Brand Trust, VMPFC, fMRI
Issue Date
3-7월-2009
Publisher
ASIAN CONSUMER and FAMILY ECONOMICS ASSOCIATION
Citation
THE 8TH BIENNIAL CONFERENCE OF ACFEA, pp.10
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/49828
Conference Name
THE 8TH BIENNIAL CONFERENCE OF ACFEA
Place
JA
Yamaguchi
Conference Date
2009-07-02
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