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The Effects of Payment Framing and Goal Proximity on Decision JourneyThe Effects of Payment Framing and Goal Proximity on Decision Journey
- Alternative Title
- The Effects of Payment Framing and Goal Proximity on Decision Journey
- Authors
- Janghyuk Lee
- Keywords
- temporal framing; goal proximity
- Issue Date
- 31-10월-2020
- Publisher
- 한국마케팅학회
- Citation
- ICAMA-KAS 2020 International Conference of Asian Marketing Associations
- Conference Name
- ICAMA-KAS 2020 International Conference of Asian Marketing Associations
- Place
- KO
비대면
- Conference Date
- 2020-10-31
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