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불황기의 성공캠페인사례: 깜찍이 탄생의 비밀 Strategy & Creativity
- Authors
- Oh, joo seop
- Keywords
- 불황기의 광고PR
- Issue Date
- 10-4월-2009
- Publisher
- 광고PR실학포럼
- Citation
- 광고PR실학포럼 2009춘계 정기 학술대회, pp.P59 - P73
- Conference Name
- 광고PR실학포럼 2009춘계 정기 학술대회
- Place
- KO
서울 광고문화회관
- Conference Date
- 2009-04-10
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