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On the strategic use of quality scores in keyword auctions: Full extraction of advertisers' surplus
- Authors
- YOON, Kiho
- Issue Date
- 13-2월-2009
- Publisher
- 한국산업조직학회
- Citation
- 경제학 공동학술대회
- Conference Name
- 경제학 공동학술대회
- Place
- KO
- Conference Date
- 2009-02-13
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