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Cross National Drivers of Consumer Reactions to High-tech Priducts: the UK and Korean 3G Mobile phone Markets
- Authors
- Tony C. Garrett
- Issue Date
- 3-12월-2008
- Publisher
- Promaco Conventions Pty Ltd
- Citation
- 2008 Australia & NZ Marketing Academy Conference
- Conference Name
- 2008 Australia & NZ Marketing Academy Conference
- Place
- AT
- Conference Date
- 2008-11-29
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