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Moving your brand up-scale: Theory and suggestive evidenc from Japanese entry into the US car markets

Authors
Cho, Myeong-Hyeon
Issue Date
25-11월-2008
Publisher
World Business Institute, Journal of Business and Policy Research
Citation
9th international business research conference
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/52775
Conference Name
9th international business research conference
Place
AT
New Venue: Novotel Hotel, Melbourne, Austrailia
Conference Date
2008-11-24
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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Cho, Myeong Hyeon
경영대학 (경영학과)
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