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How Does Knowledge Impact The Different Phases of New Product Strategy: Empirical Evidence From Korean Pharmaceutical Firms
- Authors
- Rhee, Jay Hyuk
- Issue Date
- 15-10월-2008
- Publisher
- The Strategic Management Society
- Citation
- The Annual International Conference of the Strategic Management Society
- Conference Name
- The Annual International Conference of the Strategic Management Society
- Place
- GE
- Conference Date
- 2008-10-12
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