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Quality vs. Preference: The Impact of Online Product Information on Customers’ Purchase Intention영어
- Alternative Title
- 영어
- Authors
- Lee, Jae Nam
- Keywords
- Product information, Purchase intention, Quality, Preference, Product type, Information type
- Issue Date
- 5-7월-2008
- Publisher
- AIS
- Citation
- Pacific Asia Conference on Information Systems
- Conference Name
- Pacific Asia Conference on Information Systems
- Place
- CC
- Conference Date
- 2008-07-03
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