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Optimal Internet media scheduling
- Authors
- Janghyuk Lee
- Keywords
- Internet, advertising, frequency cap, Sarmanov family
- Issue Date
- 13-6월-2008
- Publisher
- INFORMS
- Citation
- 2008 Marketing Science Conference, pp.57
- Conference Name
- 2008 Marketing Science Conference
- Place
- CN
Vancouver, Canada
- Conference Date
- 2008-06-12
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