Assessing volunteer satisfaction at the London Olympic Games and its impact on future volunteer behaviour

Abstract

In recent years, volunteering has received strong research attention from both scholars and practitioners. For the most part, involvement in volunteer activities has been identified as an important determinant of future volunteering. Through revalidating an existing instrument, the purpose of this study was to assess the dimensions of volunteer satisfaction at the 2012 London Olympic Games and its impact on future volunteer behaviour. The findings of this study shed light on the identification of volunteer satisfaction factors in the mega sporting event setting, particularly for a unique type of volunteer (i.e. media worker) assigned to a special set of tasks. Unlike Galindo-Kuhn and Guzley's results that revealed participation efficacy and group integration to be strong predictors of volunteer satisfaction, organizational support was the primary predictor for media centre volunteers' re-participation intention towards future volunteering programmes.