Creating and sharing a bigger value: A dual process model of inter-firm CSV relative to firm performance

Abstract

This study investigates the effect of CSV effort in B to B relationships and the mechanism of Inter-firm CSV and firm performance. The results show that firm's efforts of inter-firm CSV really create bigger value for investing firm and the outcome can be different depending on the relationship characteristic between the investing firm and the beneficiary firm. This research contributes in academia and offers several valuable insights for managers. First, our research is the first to demonstrate empirically that how CSV generates positive outcomes in B to B relationships. Second, we investigated various forms of inter-firm CSV through the case studies and identified the type of Inter-firm CSV. Third, we explained how to derive better Inter-firm CSV outcome with the same investment. Lastly, we empirically showed that the effect of inter-firm CSV on its outcome vary depending on the relationship characteristic.