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Editorial: recent trends in advertising and required research in emerging markets-an Asian perspective
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.contributor.author | Song, Ji Hee | - |
| dc.date.accessioned | 2021-09-01T14:53:55Z | - |
| dc.date.available | 2021-09-01T14:53:55Z | - |
| dc.date.created | 2021-06-18 | - |
| dc.date.issued | 2019-05-19 | - |
| dc.identifier.issn | 0265-0487 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/65399 | - |
| dc.language | English | - |
| dc.language.iso | en | - |
| dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
| dc.title | Editorial: recent trends in advertising and required research in emerging markets-an Asian perspective | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.doi | 10.1080/02650487.2019.1593741 | - |
| dc.identifier.scopusid | 2-s2.0-85067837542 | - |
| dc.identifier.wosid | 000476553600001 | - |
| dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp.507 - 510 | - |
| dc.relation.isPartOf | INTERNATIONAL JOURNAL OF ADVERTISING | - |
| dc.citation.title | INTERNATIONAL JOURNAL OF ADVERTISING | - |
| dc.citation.volume | 38 | - |
| dc.citation.number | 4 | - |
| dc.citation.startPage | 507 | - |
| dc.citation.endPage | 510 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Editorial Material | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
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