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The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Gunwoong | - |
| dc.date.accessioned | 2021-08-27T11:54:10Z | - |
| dc.date.available | 2021-08-27T11:54:10Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2020-06-24 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/6657 | - |
| dc.publisher | Association for Information Systems | - |
| dc.subject | Unboxing Videos, Matching Effects | - |
| dc.title | The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement | - |
| dc.title.alternative | The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Lee, Gunwoong | - |
| dc.identifier.bibliographicCitation | Pacific Asia Conference on Information Systems (PACIS) 2020, pp.214 | - |
| dc.relation.isPartOf | Pacific Asia Conference on Information Systems (PACIS) 2020 | - |
| dc.relation.isPartOf | PACIS 2020 PROCEEDINGS | - |
| dc.citation.title | Pacific Asia Conference on Information Systems (PACIS) 2020 | - |
| dc.citation.startPage | 214 | - |
| dc.citation.conferencePlace | SU | - |
| dc.citation.conferencePlace | 온라인 | - |
| dc.citation.conferenceDate | 2020-06-24 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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Related Researcher
- Lee, Gun woong
- Korea University Business School (Department of Business Administration)