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The Matching Effect between Product-understanding Task and Information Presentation Format on User EngagementThe Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement
- Alternative Title
- The Matching Effect between Product-understanding Task and Information Presentation Format on User Engagement
- Authors
- Lee, Gunwoong
- Keywords
- Unboxing Videos, Matching Effects
- Issue Date
- 24-6월-2020
- Publisher
- Association for Information Systems
- Citation
- Pacific Asia Conference on Information Systems (PACIS) 2020, pp.214
- Conference Name
- Pacific Asia Conference on Information Systems (PACIS) 2020
- Place
- SU
온라인
- Conference Date
- 2020-06-24
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