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Customer Participation and Firms’ Financial Performance: Examining the Moderating Effects of Two Customer Participation Customer Participation and Firms’ Financial Performance: Examining the Moderating Effects of Two Customer Participation Types on Exploitative and Explorative InnovationsCustomer Participation and Firms’ Financial Performance: Examining the Moderating Effects of Two Customer Participation Customer Participation and Firms’ Financial Performance: Examining the Moderating Effects of Two Customer Participation Types on Exploitative and Explorative Innovations
- Alternative Title
- Customer Participation and Firms’ Financial Performance: Examining the Moderating Effects of Two Customer Participation Customer Participation and Firms’ Financial Performance: Examining the Moderating Effects of Two Customer Participation Types on Exploitative and Explorative Innovations
- Authors
- UNKNOWN
- Keywords
- Innovation, Customer Participation, Financial Performance
- Issue Date
- 15-2월-2020
- Publisher
- American Marketing Association
- Citation
- 2020 AMA Winter Academic Conference
- Conference Name
- 2020 AMA Winter Academic Conference
- Place
- US
Sand Diego, CA, U.S.A
- Conference Date
- 2020-02-14
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- There are no files associated with this item.
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Collections - ETC > 2. Conference Papers
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