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가격에 근거한 선택대안의 제시순서가 소비자의 구매 선택에 미치는 영향에 관한 연구

Authors
Suk, Kwanho
Publisher
한국마케팅학회
Citation
한국 마케팅학회 추계학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/68189
Conference Name
한국 마케팅학회 추계학술대회
Place
KO
Conference Date
2008-10-18
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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