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Measuring Marketing Effects on Customer Equity for Frequently Purchased Brands
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoo Shi Jin | - |
| dc.date.accessioned | 2021-09-01T22:09:25Z | - |
| dc.date.available | 2021-09-01T22:09:25Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/68585 | - |
| dc.publisher | 한국소비자학회 | - |
| dc.title | Measuring Marketing Effects on Customer Equity for Frequently Purchased Brands | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yoo Shi Jin | - |
| dc.identifier.bibliographicCitation | 한국소비자학회 2008 춘계학술대회 | - |
| dc.relation.isPartOf | 한국소비자학회 2008 춘계학술대회 | - |
| dc.relation.isPartOf | 한국소비자학회 2008 춘계학술대회 초록집 | - |
| dc.citation.title | 한국소비자학회 2008 춘계학술대회 | - |
| dc.citation.conferenceDate | 2008-05-10 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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