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Consumer’s Prference For (Dis)Similar Alternatives: The Moderating Role Of Product Familiarity
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Song-Oh Yoon | - |
| dc.date.accessioned | 2021-09-01T23:06:45Z | - |
| dc.date.available | 2021-09-01T23:06:45Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/69145 | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | Consumer’s Prference For (Dis)Similar Alternatives: The Moderating Role Of Product Familiarity | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Song-Oh Yoon | - |
| dc.identifier.bibliographicCitation | Association for Consumer Research AP Conference | - |
| dc.relation.isPartOf | Association for Consumer Research AP Conference | - |
| dc.citation.title | Association for Consumer Research AP Conference | - |
| dc.citation.conferenceDate | 2009-01-02 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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