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The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRMThe Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM
- Alternative Title
- The Effects of Customer’s Attitude toward Various CRM Implementations on CRM Performance: A Customer Centric View of CRM
- Authors
- CHAIY, SEOIL
- Publisher
- American Marketing Association
- Citation
- 2009 AMA Summer Marketing Educators' conference
- Conference Name
- 2009 AMA Summer Marketing Educators' conference
- Place
- US
- Conference Date
- 2009-08-07
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