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Quantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales DataQuantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales Data

Alternative Title
Quantifying the Performance of TV Home Shopping Program: An Integrated Data Fitting Method for Discrete and Intermittent Sales Data
Authors
Hojung Shin
Issue Date
24-Nov-2019
Publisher
Decision Sciences Institute
Citation
Decision Sciences Institute Annual Meeting 2019
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/7474
Conference Name
Decision Sciences Institute Annual Meeting 2019
Place
US
New Orleans
Conference Date
2019-11-23
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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Korea University Business School (Department of Business Administration)
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