The differences between product and process innovation: Research propositions for marketing strategy

CHAIY, SEOIL

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The differences between product and process innovation: Research propositions for marketing strategy

Authors: CHAIY, SEOIL

Citation: 2008년 한국마케팅학회 춘계학술대회

URI: https://scholar.korea.ac.kr/handle/2021.sw.korea/77158

Conference Name: 2008년 한국마케팅학회 춘계학술대회

Conference Date: 2008-03-08

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Appears in Collections: Korea University Business School > Department of Business Administration > 2. Conference Papers

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