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프로그램 인게이지먼트가 브랜드 애드파워에 미치는 영향 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.date.accessioned | 2021-09-02T19:35:13Z | - |
| dc.date.available | 2021-09-02T19:35:13Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/79958 | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 프로그램 인게이지먼트가 브랜드 애드파워에 미치는 영향 연구 | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.bibliographicCitation | 춘계광고학술심포지엄 | - |
| dc.relation.isPartOf | 춘계광고학술심포지엄 | - |
| dc.citation.title | 춘계광고학술심포지엄 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2009-04-03 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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