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Individual differences in online privacy concern
- Issue Date
- 2018
- Publisher
- Korean Society of Management Information Systems
- Keywords
- Internet Functions; Online Privacy Concern; Personality; Socio-demographics
- Citation
- Asia Pacific Journal of Information Systems, v.28, no.4, pp.274 - 289
- Indexed
- SCOPUS
KCI
- Journal Title
- Asia Pacific Journal of Information Systems
- Volume
- 28
- Number
- 4
- Start Page
- 274
- End Page
- 289
- ISSN
- 2288-5404
- Abstract
- We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio- demographics and personality traits provide explanatory insights into online privacy concern. © 2018 Asia Pacific Journal of Information Systems.
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