Does K-pop Reinforce Gender Inequalities? Empirical Evidence from a New Data Set
- Authors
- Lin, Xi; Rudolf, Robert
- Issue Date
- 12월-2017
- Publisher
- SOOKMYUNG WOMENS UNIV
- Keywords
- K-pop; sexism; sexual objectification; gender stereotypes; gender attitudes
- Citation
- ASIAN WOMEN, v.33, no.4, pp.27 - 54
- Indexed
- SSCI
SCOPUS
KCI
- Journal Title
- ASIAN WOMEN
- Volume
- 33
- Number
- 4
- Start Page
- 27
- End Page
- 54
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/81446
- ISSN
- 1225-925X
- Abstract
- As K-pop has become a cultural ambassador for Korea, attracting millions of fans across the globe, the sexist portrayal of both female and male idols in K-pop products stands in conflict with the gender-mainstreaming policies to which the country has committed itself. Using a unique and newly collected data set of 6,317 K-pop fans from 100 countries around the world, this study examines the relationship between individual K-pop consumption and gender attitudes of K-pop fans. Findings suggest that a higher level of spending on K-pop related items and activities is related to less egalitarian gender attitudes. Interestingly, this correlation is stronger for fans from already less gender-equal nations. Results indicate that the industry that is actively promoted by the Korean government includes elements that might reinforce a sexist culture and traditional gender roles both within Korea and around the globe, further obstructing women's pursuit of equal opportunities.
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Collections - Division of International Studies > Division of International Studies > 1. Journal Articles
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