국내 프로야구단 상대적 효율성 평가를 통한 발전방안 연구

Abstract

The purpose of this study was to evaluate the relative managerial efficiency of 10 Korean professional baseball teams in the 2015 season through Data Envelopment Analysis. Each team’s salary including players and coaching staffs for the input variable and the number of wins during the regular season and the size of home game attendance for the output variable were used respectively. And the data were analyzed using Frontier Analyst 4.0 and EnPAS 1.0 program. The results of this study were as follows. First, KT, Doosan, Nexen were measured as the efficiency frontier with the score of 100% based on CCR model. Second, according to BCC model, KIA, KT, NC, Samsung, Nexen and Doosan were recorded 100% efficiency score. Third KIA, NC, Lotte, SK, Samsung, Hanhwa and LG showed scale inefficiency, LG was inefficient under the condition of increasing returns to scale and the rest were inefficient under the condition of decreasing returns to scale. Regarding the results, some practical schemes are made to balance between team’s salary expenditure and performance. Moreover, effective marketing inducements for attracting spectators have to developed consistently to boost the managerial efficiency.