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DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY

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dc.contributor.authorSong, Tae Ho-
dc.contributor.authorKim, Sang Yong-
dc.contributor.authorKo, Woo Li-
dc.date.accessioned2021-09-03T15:21:51Z-
dc.date.available2021-09-03T15:21:51Z-
dc.date.created2021-06-16-
dc.date.issued2017-
dc.identifier.issn1054-8408-
dc.identifier.urihttps://scholar.korea.ac.kr/handle/2021.sw.korea/86436-
dc.description.abstractCustomers make more of an effort the closer they are to earning rewards. Our study examined how this effect might be moderated with differently described rewards when temporal distance differs. For benefits of varying descriptions, we applied the temporal construal theory. We used a moderated mediation analysis to examine the influence of preferred description on the motivation of customers' goal-gradient behavior. The results show that participants who made a significant progress toward earning a reward prefer concrete descriptions of the reward to abstract descriptions. Furthermore, the targeting of appropriate construals in reward descriptions increases participants' motivation to make additional purchases.-
dc.languageEnglish-
dc.language.isoen-
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD-
dc.subjectHYPOTHESIS-
dc.subjectDETERMINANT-
dc.subjectIMPACT-
dc.subjectFRAME-
dc.subjectFOCUS-
dc.subjectFIT-
dc.titleDEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY-
dc.typeArticle-
dc.contributor.affiliatedAuthorKim, Sang Yong-
dc.identifier.doi10.1080/10548408.2015.1130110-
dc.identifier.scopusid2-s2.0-84958060037-
dc.identifier.wosid000387989300005-
dc.identifier.bibliographicCitationJOURNAL OF TRAVEL & TOURISM MARKETING, v.34, no.1, pp.70 - 81-
dc.relation.isPartOfJOURNAL OF TRAVEL & TOURISM MARKETING-
dc.citation.titleJOURNAL OF TRAVEL & TOURISM MARKETING-
dc.citation.volume34-
dc.citation.number1-
dc.citation.startPage70-
dc.citation.endPage81-
dc.type.rimsART-
dc.type.docTypeArticle-
dc.description.journalClass1-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaSocial Sciences - Other Topics-
dc.relation.journalWebOfScienceCategoryHospitality, Leisure, Sport & Tourism-
dc.subject.keywordPlusHYPOTHESIS-
dc.subject.keywordPlusDETERMINANT-
dc.subject.keywordPlusIMPACT-
dc.subject.keywordPlusFRAME-
dc.subject.keywordPlusFOCUS-
dc.subject.keywordPlusFIT-
dc.subject.keywordAuthorTemporal construal theory-
dc.subject.keywordAuthortemporal distance-
dc.subject.keywordAuthorgoal-gradient hypothesis-
dc.subject.keywordAuthorloyalty programs-
dc.subject.keywordAuthorreward description-
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