DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Song, Tae Ho | - |
dc.contributor.author | Kim, Sang Yong | - |
dc.contributor.author | Ko, Woo Li | - |
dc.date.accessioned | 2021-09-03T15:21:51Z | - |
dc.date.available | 2021-09-03T15:21:51Z | - |
dc.date.created | 2021-06-16 | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1054-8408 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/86436 | - |
dc.description.abstract | Customers make more of an effort the closer they are to earning rewards. Our study examined how this effect might be moderated with differently described rewards when temporal distance differs. For benefits of varying descriptions, we applied the temporal construal theory. We used a moderated mediation analysis to examine the influence of preferred description on the motivation of customers' goal-gradient behavior. The results show that participants who made a significant progress toward earning a reward prefer concrete descriptions of the reward to abstract descriptions. Furthermore, the targeting of appropriate construals in reward descriptions increases participants' motivation to make additional purchases. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.subject | HYPOTHESIS | - |
dc.subject | DETERMINANT | - |
dc.subject | IMPACT | - |
dc.subject | FRAME | - |
dc.subject | FOCUS | - |
dc.subject | FIT | - |
dc.title | DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Kim, Sang Yong | - |
dc.identifier.doi | 10.1080/10548408.2015.1130110 | - |
dc.identifier.scopusid | 2-s2.0-84958060037 | - |
dc.identifier.wosid | 000387989300005 | - |
dc.identifier.bibliographicCitation | JOURNAL OF TRAVEL & TOURISM MARKETING, v.34, no.1, pp.70 - 81 | - |
dc.relation.isPartOf | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.title | JOURNAL OF TRAVEL & TOURISM MARKETING | - |
dc.citation.volume | 34 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 70 | - |
dc.citation.endPage | 81 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Social Sciences - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Hospitality, Leisure, Sport & Tourism | - |
dc.subject.keywordPlus | HYPOTHESIS | - |
dc.subject.keywordPlus | DETERMINANT | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | FRAME | - |
dc.subject.keywordPlus | FOCUS | - |
dc.subject.keywordPlus | FIT | - |
dc.subject.keywordAuthor | Temporal construal theory | - |
dc.subject.keywordAuthor | temporal distance | - |
dc.subject.keywordAuthor | goal-gradient hypothesis | - |
dc.subject.keywordAuthor | loyalty programs | - |
dc.subject.keywordAuthor | reward description | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.