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The effect of disfluency on consumer perceptions of information security
- Authors
- Park, Yong-Wan; Herr, Paul M.; Kim, Byung Cho
- Issue Date
- Sep-2016
- Publisher
- SPRINGER
- Keywords
- Information security; Security; Metacognitive experience; Disfluency; Fluency
- Citation
- MARKETING LETTERS, v.27, no.3, pp.525 - 535
- Indexed
- SSCI
SCOPUS
- Journal Title
- MARKETING LETTERS
- Volume
- 27
- Number
- 3
- Start Page
- 525
- End Page
- 535
- ISSN
- 0923-0645
- Abstract
- Three experiments investigated the role of metacognitive experience in perceptions of information security. Fluency was manipulated via technical versus nontechnical product descriptions (Experiment 1) or via easy- or difficult-to-read fonts (Experiment 2). In both studies, perceived security was high when fluency was low (versus high), except when consumers focused on product ease of use (Experiment 2). Increasing awareness of the source of feelings of fluency reduced these effects (Experiment 3).
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Related Researcher
- Kim, Byung Cho
- Korea University Business School (Department of Business Administration)