Changes in Public Perceptions of Apartments: Television and Newspaper Advertisements, 1960-2010
- Authors
- Shin, EunKyung; Hong, Sukho; Kim, Seiyong
- Issue Date
- 1월-2016
- Publisher
- ARCHITECTURAL INST JAPAN
- Keywords
- apartment trends; Korean residential culture; sociocultural analysis; apartment advertisements
- Citation
- JOURNAL OF ASIAN ARCHITECTURE AND BUILDING ENGINEERING, v.15, no.1, pp.65 - 72
- Indexed
- SCIE
AHCI
SCOPUS
- Journal Title
- JOURNAL OF ASIAN ARCHITECTURE AND BUILDING ENGINEERING
- Volume
- 15
- Number
- 1
- Start Page
- 65
- End Page
- 72
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/89931
- DOI
- 10.3130/jaabe.15.65
- ISSN
- 1346-7581
- Abstract
- Korean housing culture began with the traditional hanok, which is related to the apartments of the present. Although apartment housing has only existed in Korea for about 50 years, it is a deeply important element of Korean society, closely tied to the country's rapid growth in the modern era. Modern apartment culture was formed by a nexus of construction companies, consumers, and the relevant entities (i.e., government) that establish apartment-related policies. Accordingly, the apartment is a product that exists beyond the concept of mere space. From the standpoint of suppliers, it is important to quickly grasp what consumers want. Construction companies utilize advertising media to promote their apartments to the target purchasers. As such, advertisements clearly reflect the circumstances and trends of their respective periods. This study analyzed apartment advertisements that appeared on television and in newspapers from 1960 to 2010 to investigate public perceptions of apartments. Changes in the characteristics of apartment advertisements were used as data to analyze apartment features recognized and emphasized by the public. The findings illuminate the social, cultural, and economic meanings of apartments and how they have changed over time.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Engineering > Department of Architecture > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.