Are competitive reactions changing over time?
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Park, Jimi | - |
dc.contributor.author | Yoo, Shijin | - |
dc.date.accessioned | 2021-09-04T05:18:00Z | - |
dc.date.available | 2021-09-04T05:18:00Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2016 | - |
dc.identifier.issn | 0025-1747 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/90282 | - |
dc.description.abstract | Purpose - The purpose of this paper is to answer why the predominant competitive reaction (CR) is non-reactive one in the previous literature by showing that some fluctuations of CR may average out to zero. Design/methodology/approach - This research proposes a model for measuring CR volatility to examine whether a firm's CR differs over time. A rolling-windows time series approach is applied to three different data sets. Findings - The results show that firms indeed react to each other, but the types of reactions vary over time, thereby creating a misunderstood "no-reaction" in the literature. Practical implications - This study may help understand the gap between academic findings (i.e. no-reaction) and managerial reality (i.e. marketing wars). Originality/value - Although a firm's CR should be understood as a series of managerial actions that may change over time, the extant literature has not considered this temporal variation of CR. This paper provides a systematic review of the empirically based literature and provides insights into the importance of strategic variation in competitive dynamics. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.subject | PERFORMANCE | - |
dc.subject | IMPACT | - |
dc.subject | RESPONSIVENESS | - |
dc.subject | UNCERTAINTY | - |
dc.subject | PERSPECTIVE | - |
dc.subject | EVOLUTION | - |
dc.subject | RESPONSES | - |
dc.subject | DYNAMICS | - |
dc.subject | BEHAVIOR | - |
dc.subject | SYSTEMS | - |
dc.title | Are competitive reactions changing over time? | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Yoo, Shijin | - |
dc.identifier.doi | 10.1108/MD-08-2015-0357 | - |
dc.identifier.scopusid | 2-s2.0-84962631153 | - |
dc.identifier.wosid | 000376200400008 | - |
dc.identifier.bibliographicCitation | MANAGEMENT DECISION, v.54, no.3, pp.683 - 699 | - |
dc.relation.isPartOf | MANAGEMENT DECISION | - |
dc.citation.title | MANAGEMENT DECISION | - |
dc.citation.volume | 54 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 683 | - |
dc.citation.endPage | 699 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | RESPONSIVENESS | - |
dc.subject.keywordPlus | UNCERTAINTY | - |
dc.subject.keywordPlus | PERSPECTIVE | - |
dc.subject.keywordPlus | EVOLUTION | - |
dc.subject.keywordPlus | RESPONSES | - |
dc.subject.keywordPlus | DYNAMICS | - |
dc.subject.keywordPlus | BEHAVIOR | - |
dc.subject.keywordPlus | SYSTEMS | - |
dc.subject.keywordAuthor | Marketing strategy | - |
dc.subject.keywordAuthor | Competitive reaction volatility | - |
dc.subject.keywordAuthor | Time series models | - |
dc.subject.keywordAuthor | Competitive reaction | - |
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