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광고 언어의 연구는 언어의 힘에 대한 연구이다.The study of advertising language is the study of the power of language.

Other Titles
The study of advertising language is the study of the power of language.
Authors
김정우
Issue Date
2016
Publisher
한국어학회
Keywords
광고 언어; 언어의 생산성; 언어의 사용; 언어의 힘; advertising language; creative production of language expression; optimal use of language; power of language
Citation
한국어학, v.73, pp.53 - 77
Indexed
KCI
Journal Title
한국어학
Volume
73
Start Page
53
End Page
77
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/90681
DOI
10.20405/kl.2016.11.73.53
ISSN
1226-9123
Abstract
The purpose of this paper is to find out the meaning of studying advertising language. There are 3 functions of language in advertising. They are let the consumer can be understood the characteristics of product, impart a new meaning to the product to arouse consumer’s sympathy and strengthening the image or feature of the product. Linguists are mainly interested in the third. Because it shows many different aspects of use of language. The studies of advertising language by linguistics were done in 3 directions. They are creative production of language expression, optimal use of language and the power of language. Eventually, the power of language can encourage consumers to buy the product in advertising. Therefore, the study of advertising language is the study of the power of language. To understand the power exactly, a lot of help of neighbouring studies are needed. In this process, the external extension of linguistic study can be possible.
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Graduate School > Department of Cultural Contents > 1. Journal Articles

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