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The effect of individual's cultural values and social capital on knowledge sharing in web-based communication environment

Authors
Han, J.Y.Lee, H.Hovav, A.
Issue Date
2016
Publisher
Editora Mundos Sociais
Keywords
Cultural values; Knowledge sharing; Media richness; Project team; Social capital; Web-based communication
Citation
Journal of Modern Project Management, v.4, no.2, pp.110 - 122
Indexed
SCOPUS
Journal Title
Journal of Modern Project Management
Volume
4
Number
2
Start Page
110
End Page
122
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/91356
DOI
10.19255/JMPM01111
ISSN
2317-3963
Abstract
Knowledge sharing among project team members has been recognized as a critical determinant for the success of a project. Thus, understanding the factors that increase knowledge sharing is important academically and practically. This study focuses on the relationship between a team member's cultural values and their intention to share knowledge within a project team through social capital (SoC). SoC is formed in a social network of team members and may influence knowledge sharing within a group. We also investigate the role of web-based communication (WBC) media richness as a moderator for the relationship between cultural values and social capital. The results show that social capital is an important factor in knowledge sharing. Espoused collectivism and low power distance provide a positive influence to social capital formation. Furthermore, the WBC media richness positively moderates the relationship between collectivistic values and social capital. The results of the study can provide project managers with insightful suggestions on how to encourage project team members to share their knowledge. © 2016, Editora Mundos Sociais. All rights reserved.
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