The influence of sports celebrity's image on psychological desire and exercise satisfaction in leisure sports participants

Abstract

The purpose of this study was to identify the influence of sports celebrity's image perceived by leisure sports participant on their psychological desire and exercise satisfaction. For archive that purpose, data were collected from regular leisure sports participant, upon distributing papers of questionnaire composed of perception of sports celebrity' s image scale, basic psychological desire scale and exercise satisfaction and statistical analysis were performed using SPSS and AMOS. The results were as follows. First, There were significant differences in all of study variables according to sex and exercise career of subject. Second, structural equation model established for verifying relation among sports celebrity's image perceived by leisure sports participants, their psychological desire and exercise satisfaction was turned out valid. To explain on the concreat, it was turned out that sports celebrity's image perceived by leisure sports participants influences not only on the psychological desire and exercise satisfaction directly but also on the exercise satisfaction indirectly through influencing on psychological desire. ©2016 International Information Institute.