Multitasking and Persuasion: The Role of Structural Interference
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jeong, Se-Hoon | - |
dc.contributor.author | Hwang, Yoori | - |
dc.date.accessioned | 2021-09-04T11:46:31Z | - |
dc.date.available | 2021-09-04T11:46:31Z | - |
dc.date.created | 2021-06-10 | - |
dc.date.issued | 2015-10-02 | - |
dc.identifier.issn | 1521-3269 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/92219 | - |
dc.description.abstract | Although the inhibiting effects of multitasking can be explained by 2 components, capacity interference (CI) and structural interference (SI), studies that have specifically focused on SI are limited. Thus, the present study examined the effects of SI in persuasion using 2 experimental studies. Results of Study 1 showed that SI (not CI) reduced both comprehension and counterarguing. In addition, results of Study 2 showed that SI effects occur not only in single-channel multitasking but also in dual-channel multitasking, and that SI effects occur not only when content interference is high (language-based multitasking) but also when it is low (non-language-based multitasking). The role of SI in multitasking effects has important implications for research on audience behaviors and persuasive communication. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
dc.subject | BACKGROUND TELEVISION | - |
dc.subject | MEDIA MULTITASKING | - |
dc.subject | COMMUNICATION | - |
dc.subject | PERFORMANCE | - |
dc.subject | DISTRACTION | - |
dc.subject | ONLINE | - |
dc.subject | RADIO | - |
dc.subject | INHIBITOR | - |
dc.subject | CONSUMERS | - |
dc.subject | MEMORY | - |
dc.title | Multitasking and Persuasion: The Role of Structural Interference | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Jeong, Se-Hoon | - |
dc.identifier.doi | 10.1080/15213269.2014.933114 | - |
dc.identifier.scopusid | 2-s2.0-84938890272 | - |
dc.identifier.wosid | 000363698200002 | - |
dc.identifier.bibliographicCitation | MEDIA PSYCHOLOGY, v.18, no.4, pp.451 - 474 | - |
dc.relation.isPartOf | MEDIA PSYCHOLOGY | - |
dc.citation.title | MEDIA PSYCHOLOGY | - |
dc.citation.volume | 18 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 451 | - |
dc.citation.endPage | 474 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | ahci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalResearchArea | Film, Radio & Television | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.relation.journalWebOfScienceCategory | Film, Radio, Television | - |
dc.relation.journalWebOfScienceCategory | Psychology, Applied | - |
dc.subject.keywordPlus | BACKGROUND TELEVISION | - |
dc.subject.keywordPlus | MEDIA MULTITASKING | - |
dc.subject.keywordPlus | COMMUNICATION | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | DISTRACTION | - |
dc.subject.keywordPlus | ONLINE | - |
dc.subject.keywordPlus | RADIO | - |
dc.subject.keywordPlus | INHIBITOR | - |
dc.subject.keywordPlus | CONSUMERS | - |
dc.subject.keywordPlus | MEMORY | - |
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