Multitasking and Persuasion: The Role of Structural Interference
- Authors
- Jeong, Se-Hoon; Hwang, Yoori
- Issue Date
- 2-10월-2015
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Citation
- MEDIA PSYCHOLOGY, v.18, no.4, pp.451 - 474
- Indexed
- SSCI
AHCI
SCOPUS
- Journal Title
- MEDIA PSYCHOLOGY
- Volume
- 18
- Number
- 4
- Start Page
- 451
- End Page
- 474
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/92219
- DOI
- 10.1080/15213269.2014.933114
- ISSN
- 1521-3269
- Abstract
- Although the inhibiting effects of multitasking can be explained by 2 components, capacity interference (CI) and structural interference (SI), studies that have specifically focused on SI are limited. Thus, the present study examined the effects of SI in persuasion using 2 experimental studies. Results of Study 1 showed that SI (not CI) reduced both comprehension and counterarguing. In addition, results of Study 2 showed that SI effects occur not only in single-channel multitasking but also in dual-channel multitasking, and that SI effects occur not only when content interference is high (language-based multitasking) but also when it is low (non-language-based multitasking). The role of SI in multitasking effects has important implications for research on audience behaviors and persuasive communication.
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Collections - School of Media & Communication > School of Media & Communication > 1. Journal Articles
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