머스트해브 아이템즈: 지위지향적 제품은 캐나다보다 한국에서 더 효과적이다.
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김창수 | - |
dc.contributor.author | 정인식 | - |
dc.date.accessioned | 2021-09-04T21:06:55Z | - |
dc.date.available | 2021-09-04T21:06:55Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 1598-2718 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/95061 | - |
dc.description.abstract | This study demonstrates position-oriented effects associated with products (e.g., products and their appeal) in Korea and Canada. Given that Koreans tend to focus on a vertical “pecking order” hierarchy and position-extended thinking via Confucianism, they are likely to consider their own position when purchasing products. In particular, Koreans tend to presume a relationship between their individual position and a product. This presumption concerning position-oriented products influences their beliefs toward superiors’ product ownership, leading Koreans (as opposed to Canadians) to have a higher level of positive attitude toward products related to people in superior positions. In contrast, Canadians tend to show less sensitivity toward the same position-oriented products. Furthermore, Koreans tend to display more positive reactions than Canadians with respect to the appeal of position-oriented luxury products (e.g., a chairman’s watch). Finally, this study suggests practical and academic implications. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국국제경영학회 | - |
dc.title | 머스트해브 아이템즈: 지위지향적 제품은 캐나다보다 한국에서 더 효과적이다. | - |
dc.title.alternative | Must-Have Items: A Position-Oriented Product is More Appealing in Korea than Canada | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 정인식 | - |
dc.identifier.doi | 10.14365/ibj.2015.26.2.6 | - |
dc.identifier.bibliographicCitation | 국제경영연구, v.26, no.2, pp.161 - 179 | - |
dc.relation.isPartOf | 국제경영연구 | - |
dc.citation.title | 국제경영연구 | - |
dc.citation.volume | 26 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 161 | - |
dc.citation.endPage | 179 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001992804 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | 지위근거확장사고 | - |
dc.subject.keywordAuthor | 지위지향어필 | - |
dc.subject.keywordAuthor | 유교문화 | - |
dc.subject.keywordAuthor | 머스트해브 아이템 | - |
dc.subject.keywordAuthor | 문화비교 | - |
dc.subject.keywordAuthor | Position-extended thinking | - |
dc.subject.keywordAuthor | position-oriented appeals | - |
dc.subject.keywordAuthor | Confucian culture | - |
dc.subject.keywordAuthor | must-have item | - |
dc.subject.keywordAuthor | cross-culture | - |
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