이벤트 자원봉사자의 동일시 수준, 심리적계약이행과 만족도와의 관계 연구

Abstract

Volunteering has been often studied as an example of serious leisure. However, the most cases of volunteeringin Korea are better categorized as casual or project-based leisure than serious leisure due to the short tenureof participation. Because the numerous advantages of serious leisure as well as the positive aspect ofvolunteering are stressed, it is beneficial for leisure program providers (i.e., volunteer managers) to understandwhich factors influence volunteer satisfaction leading to volunteer retention. Thus, the purpose of the studyis to explore the relationships of the fulfillment of different psychological contract (i.e., job content, workingcondition, social, ego enhancement and career development) and sport identity with volunteer satisfaction. According to the study results on 267 volunteers on Formula-1 Korean Grand Prix, psychological contractfulfillment on task, environment, social, and self-development were significantly related to volunteersatisfaction. Among volunteers with high sport identity, the fulfillment of the same four psychologicalcontract significantly influenced volunteer satisfaction; however, the fulfillment on the only three kinds ofpsychological contracts (i.e., task, environment, and self-development) was significant influencers for thesatisfaction of volunteers with low sport identity.