여가로서의 캠핑 참여자의 활동유형, 캠핑장 선택속성, 이용만족도 연구

Abstract

The purpose of this study is verifying a relationship among camper’s activity type on selection attributes and user satisfaction of campsites. Recently, growth of Camping as a leisure activity is significant in Korea. Due to increase of leisure time and interest in eco-friendly tendency. However, camping circumstances are dissatisfied with lack of facilities and information. Therefore, examining influences and differences among camper’s activity type, selection attribute and user satisfaction of campsites would give a basic data to enhance user satisfaction of campsites. This study was conducted a survey of camping activity participants in Gyeonggi and Gangwon province. A total of 231 questionnaires were used for this study with various statistical methods, such as frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, one way ANOVA and multiple regression analysis. SPSS 18.0 was used for data processing. Results of this study are as follows. First, as analysis result of camping activity type and user satisfaction of campsites, type of companion showed distinction and environmental factor showed distintion in participation reason. Second, as analysis result of campsite selection attributes and user satisfaction of campsites, facility factor of campsite selection attribute effects on campsite user’s satisfaction.