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서비스혁신 전략과 비즈니스 전략 간 연계와 정보기술 역량의 조절효과에 관한 연구How Should Service Innovation Strategy be Aligned with Business Strategy?:Focused on the Moderating Effect of IT Capability

Other Titles
How Should Service Innovation Strategy be Aligned with Business Strategy?:Focused on the Moderating Effect of IT Capability
Authors
유현선이재남
Issue Date
2015
Publisher
한국IT서비스학회
Keywords
Service Innovation Strategy; Business Strategy; Information Technology Capability; Moderating Effect; Alignment
Citation
한국IT서비스학회지, v.14, no.2, pp.195 - 229
Indexed
KCI
Journal Title
한국IT서비스학회지
Volume
14
Number
2
Start Page
195
End Page
229
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/95835
DOI
10.9716/KITS.2015.14.2.195
ISSN
1975-4256
Abstract
Service innovation is considered a new way to gain competitive advantage and enhance firm performance. However, service innovation does not always guarantee the desired outcome. The effective organization and management of well-planned service innovation practices, which are consistent with the firm’s business environment, become a critical challenge for service innovation success. In addition, an increasing number of studies have focused on the role of information technology (IT) capability in service innovations. Most studies on service innovation have focused on the influences of the strategic alignment and IT capability separately. In contrast, the current study combines them by investigating the positive moderating effect of IT capability on the alignment between business strategy and service innovation strategy. Based on data collected from 183 service firms in Korea, we first explore the effect of service innovation strategies when coupled with different business strategies on better firm performance. We then investigate the moderating effect of IT capability on the relationship between strategic alignments and firm performance. Empirical evidence indicates that a synergistic effect between alignment and IT capability on firm performance exists. Firms that have aligned service innovation strategy with business strategy should consider improving their organizational IT capability to ensure substantial leverage.
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