Mba students'engagement behavior and its implications on student loyalty to alma mater
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, J. | - |
dc.contributor.author | Anantharaman, S. | - |
dc.date.accessioned | 2021-09-04T23:55:31Z | - |
dc.date.available | 2021-09-04T23:55:31Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 1095-6298 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/95912 | - |
dc.description.abstract | Regardless of the importance of maintaining long-term relationship with alumni for MBA programs, little is known about the antecedents of student loyalty. This study proposes and empirically tests student engagement as a promising factor that would enhance MBA students' loyalty intention to the school after graduation. The study adopts a structural equation modeling approach which examines the effects caused by student satisfaction and student engagement on loyalty intention among MBA students. Data were collected at a major college in India. Two out of three research hypotheses are supported. Findings of this study are generally in line with existing literature. Yet, the study also provides a meaningful, new insight in the study of student loyalty. Managerial implications and future research directions are provided. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | Allied Academies | - |
dc.title | Mba students'engagement behavior and its implications on student loyalty to alma mater | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Lee, J. | - |
dc.identifier.scopusid | 2-s2.0-84959561324 | - |
dc.identifier.bibliographicCitation | Academy of Marketing Studies Journal, v.19, no.2, pp.103 - 116 | - |
dc.relation.isPartOf | Academy of Marketing Studies Journal | - |
dc.citation.title | Academy of Marketing Studies Journal | - |
dc.citation.volume | 19 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 103 | - |
dc.citation.endPage | 116 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordAuthor | engagement behavior | - |
dc.subject.keywordAuthor | mba students | - |
dc.subject.keywordAuthor | student loyalty | - |
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