Mba students'engagement behavior and its implications on student loyalty to alma mater
- Authors
- Lee, J.; Anantharaman, S.
- Issue Date
- 2015
- Publisher
- Allied Academies
- Keywords
- engagement behavior; mba students; student loyalty
- Citation
- Academy of Marketing Studies Journal, v.19, no.2, pp.103 - 116
- Indexed
- SCOPUS
- Journal Title
- Academy of Marketing Studies Journal
- Volume
- 19
- Number
- 2
- Start Page
- 103
- End Page
- 116
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/95912
- ISSN
- 1095-6298
- Abstract
- Regardless of the importance of maintaining long-term relationship with alumni for MBA programs, little is known about the antecedents of student loyalty. This study proposes and empirically tests student engagement as a promising factor that would enhance MBA students' loyalty intention to the school after graduation. The study adopts a structural equation modeling approach which examines the effects caused by student satisfaction and student engagement on loyalty intention among MBA students. Data were collected at a major college in India. Two out of three research hypotheses are supported. Findings of this study are generally in line with existing literature. Yet, the study also provides a meaningful, new insight in the study of student loyalty. Managerial implications and future research directions are provided.
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Collections - College of Global Business > Global Business in Division of Convergence Business > 1. Journal Articles
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