Both "LI" and "tz" are yellow: Cross-linguistic investigation in search of the determinants of synesthetic color

Abstract

Individuals with grapheme-color synesthesia experience "colors" when viewing achromatic letters and digits. Despite the large individual difference in synesthetic association between inducing graphemes and induced colors, the search for the determinants of synesthetic experience has begun. So far, however, research has drawn an inconsistent picture; some studies have shown that graphemes of similar visual shape tend to induce similar synesthetic colors, while others suggested sound as an important factor. Moreover, meaning seems to affect synesthetic color. In the present work, we sought to investigate the determinants of synesthetic color by testing four multilingual grapheme-color synesthetes who experience "colors" upon viewing Korean (hangul), Japanese (katakana and hiragana), and English (Latin alphabet) characters on a standardized color-matching procedure. Results showed that pairs of characters of matched sound tended to induce similar synesthetic colors. This was the case not only between two scripts within the same language (Japanese hiragana and katakana) but also between two different languages (Japanese and Korean). In addition, pairs of characters with similar initial phonemes tended to induce similar colors; this was general across multiple languages. Results also showed that pairs of sequential words in Korean, Japanese, English, and Chinese that have the same meaning tended to elicit similar synesthetic colors. When those pairs of words shared not only meaning but also sound, the similarity of the induced synesthetic colors was even greater. Our work is one of the few initial attempts to examine the influence of visual shape, sound, meaning, and their interaction on synesthetic color induced by characters across multiple languages. (C) 2014 Elsevier Ltd. All rights reserved.